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    Custom software for startups.

    Get a real product in front of real users before you spend a funding round finding out whether it works.

    • MVP in weeks
    • Fixed quote
    • Hand coded
    • Iterate monthly
    Custom software for startups.

    Hiring first is the expensive way to test an idea

    A founding engineer, a technical co founder, or an offshore team all cost months before you learn anything from a user.

    • Equity or salary committed before product market fit.
    • No code tools hit a wall exactly when traction starts.
    • Prototypes that cannot survive real usage get rebuilt anyway.
    • Investors want to see something working, not a deck.

    Ship the first real version fast

    We build the smallest product that proves the idea, on a stack that will not need throwing away if it takes off.

    • Accounts, permissions, payments and data from day one.
    • Deployed on infrastructure that scales without a rewrite.
    • Analytics wired in so you can see what users do.
    • Code and data are yours, no lock in.
    What you get

    Everything included, nothing bolted on

    No plugin marketplace, no upsells. Each point below ships with the plan.

    MVP builds

    MVP builds

    The core loop, working, in front of users.

    User accounts and roles

    User accounts and roles

    Sign up, permissions and secure data separation done properly.

    Payments and subscriptions

    Payments and subscriptions

    Take money from the first customer without a workaround.

    Admin dashboards

    Admin dashboards

    See usage, customers and revenue without querying a database.

    AI features

    AI features

    Assistants, search, document handling and automation where they earn their place.

    Iteration

    Iteration

    Ongoing changes each month as you learn from users.

    From $3,799
    First build
    $189/mo
    Managed and iterating
    0
    Equity taken

    Scope for learning, not completeness

    We push hard to cut the first release down to what actually tests the idea. Everything else goes on a list for after users tell you it matters.

    When it works

    The build is documented and handed over cleanly, so bringing an in house team on later is a handover, not a rescue.

    Before you ask

    The questions people actually send us

    Got an idea to test?

    Describe it in a few lines and we will scope the first build.